Coyote was published by Epic from 1983-1986. The Epic Collection published by Image in 2005.
Coyote's parents were living on a reservation in the Central Nevada desert and were moved off of it so the Government could conduct nuclear tests. But they didn't really get that, the tribal claim over the land was centuries old, so one day they took their little newborn and drove out to go see their old homestead. The parents walked up the hill, there was a bright light and the parents never came back. So, this baby was left dying of the heat in this abandoned pickup truck where he was found by the Coyote totem spirit himself who then raised him. That's why he spent his entire life living in the desert without seeing another human being, but growing up totally conversant with all the different totem spirits the buffalo, the snake, the horse. Coyote is a human being, but his world was completely mystical and unencumbered by anything that we call civilization.
So, he's been living in the desert his entire life and this is the first human, western civilization reality that he sees and therefore he assumes the entire world is like Las Vegas and expects the entire world to be this giant playground. So, he comes in and sort of runs afoul of all the things happening in our world. He's not prepared for them, but on the other hand he can roll with the punches. He can take a joke and he can turn a joke around on other people who're trying to put it on him. So, he gets mixed up with the casino business, gangsters, etc.